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Why You Should Not Advertise in the Yellow Pages

Written by Lance Winslow on .

Why You Should Not Advertise in the Yellow Pages
Many people cannot believe that I will not endorse yellow page advertising, however over my 27 years in business I have found yellow page advertising to be the most expensive and the least effective. Many small businesses just starting out will advertise in the Yellow Pages because they believe
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Television Ad, Digital Printing Press or Online Banner?

Written by Owen M on .

Television Ad, Digital Printing Press or Online Banner?
There are all sorts of media available for the businesses of the 21st century. Technology has made it all happen. It seems that everyone and everything are interconnected and can become easily linked.

And whether you are thinking of using a digital printing press, a commercial television ad or an
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Don't Mistake a Web Site for Advertising

Written by Kenn Schroder on .

Don't Mistake a Web Site for Advertising
Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it's like putting an ad in the paper that will bring in business. However, they usually end up frustrated when no business comes in. Learn how to avoid this mistake and save your web site
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Sex in Advertising: Does it Sell?

Written by Mark Levit on .

Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy