Video (6min 40sec): Derren Brown: I invited two members of MBA, an advertising agency, to a secret location to propose an unusual task. Those who work in advertising are masters of persuasion.
They subtly weave there images and slogans into our daily lives knowing that we will register so much unconsciously.
And then we walk into a super marke and feel a sense of familiarity with a product we think we've never heard of.
Millions of pounds a year are spent on it. It's brilliantly calculated and we all fall for it.
So, I though I'd turn the tables on the advertising experts.