One of the best small town newspapers in America. Maybe even the best. This Taos local newspaper offers rather expensive online banner advertising. Both extensive print and limited online advertising are available. This is a huge print-based money machine offering all sorts of ways to spend quite a lot of money on advertising. The Top rate for an individual Full Page 9.75 x 11.5 open rate advertisement varies from $1010.00 for one weekly issue to $690.00 per weekly issue for a 52 week contract. So it's fairly steep to run a full page ad for a year - say $35,880.00. A one time Half Page ad costs $520.00 for one weekly issue to $345.00 per weekly issue for a 52 week contract at $17,940.00 per year. A 1/4 page ad will set you back $265.00 for one weekly issue to $175.00 per weekly issue for a 52 week contract at about $700.00 to $875.00 per month or $9,100.00 per year. Depending on placement a quarter-page ad can be quite effective. These are rates for Tempo.
The Taos News has many others ways that you can spend money on print advertising, including buying a "Success Story" for your business. This is basically a full page ad (or most of the page). The advantages of this are that the ad looks like it's a "news story" and secondly that Taos News provides the copy writer and runs a photograph so you don't have to do an ad layout. The disadvantage is that it can only run once, and while it looks like you've been chosen to receive some "recognition" for your success, you haven't. The Taos news also offers print advertising in their sections for News, Sports, Opinion, Public Records, Business El Crepœsculo (Spanish page), Vecinos, Valle Vista.
If you have a large enough money machine of your own, such as a successful high-ticket gallery or furniture store or real estate agency or any business that will make enough to integrate with the Taos News then you may find that your bottom line sees some benefit. Many of the Taos News advertisers believe that it is good to support a newspaper like this that delivers news about what's going on in Taos and don't worry too much about whether their ad "pays off" for the business.
The deadlines for advertising space reservation is Monday at Noon, and for retail advertising copy is Monday at 4 p. m.. The Taos News is the only weekly newspaper in the state of New Mexico with two full Spanish pages. El Mercado sections include: The Market Place, Real Estate, Legals, Service Directory, Classified Liners. Deadlines for the Classified Liners - Tuesday 3 p.m. • Legal - Friday noon Classified Display, Space Reservation & Copy - Thursday 4 p.m. Obituaries - Monday 3 p.m.
In their Tempo Arts & Entertainment Magazine are sections for Arts, Entertainment, Music, Cinema, Food & Drink and a Calendar. And the hippest part is that The Taos New prints an overrun of 2,000 distributed to area hotels and B&B's. The Advertising Deadlines are Friday 4 p.m for Space reservation and copy, and the Editorial Deadline is Friday noon for both Tempo Art Briefs and Tempo Calendar.
