Google has launched a new advertising news resource called simply "Google Ad News." It's a site that is powered by Google News and various ad-related categories you can choose feeds from.

"The rapid pace of change in the advertising space can be dizzying," says Google business marketing manager Oliver Deighton. "From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We...

Today Microsoft Advertising and Mediabrands announced developments on the Media Operations Management System (M.O.M.S.), which is described as "an agency agnostic, enterprise-level architecture to connect the marketing ecosystem."

The M.O.M.S. project was launched a year ago. Since then, Mediabrands and Microsoft have expanded their team to include agency, publisher, data and industry trade organizations. The American Association of Advertising Agencies (4A's) is leading an industry-wide...

Flixster has announced a partnership with BuddyTV, which involves the creation of an advertising platform to reach users of both networks.

Flixster says it has a U.S. audience of U.S. audience of over 20 million people a month, with an additional 7 million users on its mobile apps for iPhone, iPad, Android, BlackBerry, and Palm Pre. Of course it also has popular apps on Facebook, MySpace, and iGoogle, as well as the very popular Rotten Tomatoes. BuddyTV says it reaches 8 million a month.

Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers' top performing ads, but is now available via a one-line format for all campaigns.

Google says advertisers who have used the format in the past have experienced big gains, and have boosted clickthrough rates by over 30% (on average).



"When a user's query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies...