Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it:
Here, spyware on a user's PC monitors the user's browsing to determine the user's likely purchase intent. Then the spyware fakes a click on a Google PPC ad promoting the exact merchant the user was already visiting. If the user proceeds to make a purchase -- reasonably likely for a...
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Google PPC Click Fraud Getting Harder to Detect
With Real-Time Search Comes Real-Time Advertising
Real-time search engine OneRiot announced a new "real-time ad network" today. It's called RiotWise, and the company says its designed to help developers monetize their apps.
"2009 witnessed an explosion of apps and services catering to users of the realtime web," says Tobias Peggs, GM of OneRiot. "RiotWise is the way to monetize those apps in 2010. Our ads make sense to buyers, make sense to users, and transparently deliver revenue to developers across the realtime web ecosystem."
The...
Yahoo Lets Users See How They're Being Tracked for Ads
Yahoo has launched a tool it's calling "Ad Interest Manager" in beta. The tool is designed to provide transparency and let Yahoo users make decisions about how they want their information to be exposed to interest-based advertising from the Yahoo Ad Network.
"Ads tailored to users' interests make online experiences more compelling and user-focused, and the new tool Yahoo! is launching today will provide transparency into how Yahoo!'s interest-based advertising works," said Yahoo! Vice...
Online Ad Spending Up 7%
U.S. advertising spending in the first nine months of 2009 fell by 14.7 percent compared to the same period in 2008, according to a new report by TNS Media Intelligence.
Ad spending during the third quarter of 2009 was down 15.3 percent compared to last year, marking the sixth consecutive quarter of year-over-year declines.
There were some bright spots with Internet display (+7%) and newspaper Free-Standing Inserts (FSIs) up 3.9 percent. Online growth was driven by telecom, travel and...
Carol Bartz Delivers Pep Talk
Let's not kick Yahoo while it's down; after a glance at some financial charts, it'd be sufficient to say that the company hasn't done as well as Microsoft and Google in recent months (the three companies are up 6.6, 19.1, and 28.0 percent since September 9th). But circumstances are likely to change, according to Carol Bartz, who made some interesting remarks at a conference today.
Here's what may be the most significant comment out of the UBS Media Conference: Joseph Tartakoff reported...
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