More than 123 million Americans visited newspaper websites in May, representing 57 percent of the total U.S. Internet audience, according to a new report from comScore.

The New York Times Brand led the category with more than 32 million visitors and 719 million pageviews during the month. The average visitor viewed 22 pages of content on the New York Times.  Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors)...

You may recall Google's television commercial that played during the Super Bowl - "Parisian Love". This was Google's first television advertisement, and YouTube says it led to over 150,000 users creating their own versions of it, as part of Google's "Search Stories" campaign. 

"It's become a great example of how a brand can involve its audience in an ad campaign," YouTube says on its Biz Blog. "The effort continues to evolve with the first co-branded Search Story spot, released last week...

Microsoft Mobile Advertising has started piloting a new local ad product for mobile. Geodelic, a third party publisher of a location-based discovery app is conducting the pilot.

"We are conducting this pilot to gain insights into end user behavior and engagement with local mobile ad products," says Raj Kapoor on the Microsoft Advertising Blog. "This ad product is geared towards driving store traffic for our advertisers, as well as to provide consumers with easy access to store details,...

AOL and Interpublic Group's Mediabrands (one of the largest buyers of retail advertising in the U.S. ) have announced a digital retail advertising partnership. The two companies plan to align their collective resources and announce a Retail Advisory Board in the coming weeks.

“Mediabrands partners with top retail and CPG brands, and we are committed to investing in resources to develop innovative retail solutions beyond what currently exist in the marketplace today," said Bant Breen,...