Facebook has surpassed Yahoo to become the leading publisher of display ads in the U.S. according to a new report from comScore.

In the first quarter Facebook delivered 176 billion display ad impressions, representing 16.2 percent market share. Yahoo sites ranked second with 132 billion impressions (12.1%), followed by Microsoft sites with 60 billion impressions (5.5%) and Fox Interactive Media with 53 billion impressions (4.9%).

Overall, U.S. Internet users received a record 1.1...

People who visit Google UK, type "meet Android," and click the "I'm feeling lucky" button are in for a treat.  At the time of writing, at least, Google's showing an advertisement for Android and the Nexus One in response, and it goes a bit beyond some boring paragraph of text or a single pic.

(Spoiler alert - stop reading now if you want to watch the ad on your own before encountering a summary of it.)

There's instead a fun-to-watch sequence featuring the (mean?) green Android mascot...

U.S. online video advertising revenue is on track to surpass $1.3 billion this year, according to a new report from Parks Associates.

Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history is the reason behind the figures.

The report found large percentages of consumers, specifically younger consumers, have not formed a strong opinion about targeted advertising. These ads include pre-rolls shown before an...

While just about everyone knows that Android is becoming more and more popular, a new report indicates that the mobile operating system is racking up not only users, but also ad impressions.  Millennial Media found that Android ad requests increased by a huge amount between March and April.

A quick note with regards to Millennial Media's credibility: in January, the company saw more than 9 billion ad requests, and Nielsen has confirmed that its network reach takes account of 83 percent of...