"How the Internet is Changing Advertising" video (4min 36sec) is a short history of communication and how the internet is a new medium that has thrown out the old rules of communication.
Why do we keep using outdated tools designed for TV to reach an interactive audience on the Internet?
If history has taught us anything, it's new technology demands a new way to communicate. What could this look like?
At first it was just email and banner ads, but then it evolved into something much bigger. Just think about it. We used to come home to watch TV, but now we watch TV on the Internet.
And not just that. We search on the Internet. I read blogs on the Internet. We upload pictures to the Internet. We update our status on the Internet....