Articles

Print

Radio Advertising Commandments - Part 3

Written by Noah Salzman. Posted in Radio

Radio Advertising Commandments - Part 3
Radio Commandment Number 8 Thou Shalt Use Radio To Build Strong Business Alliances. When you advertise on radio you hope to reach many thousands of listeners. But there is one type of listener few retailers think about. It is this person that can be just as important and sometimes, more important
Print

Radio Advertising Commandments - Part 2

Written by Noah Salzman. Posted in Radio

Radio Advertising Commandments - Part 2
In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music Bed. If you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (background music). You can record the announcer
Print

Radio Advertising Commandments - Part 1

Written by Noah Salzman. Posted in Radio

Radio Advertising Commandments - Part 1
In my last article "Local Advertising - The Biggest Mistakes" we took a look at the major media available for local advertisers to market their products. To follow up, I'd like to discuss the many uses of Radio. Sort of the 10 Commandments Of Radio Advertising. This will take up several pages, for
Print

Radio Adv - Is it for Your Business?

Written by Douglas Hanna. Posted in Radio

Radio Adv - Is it for Your Business?
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among