A Brief Look at Analyzing Techniques of Advertising. In the world of advertising there are many techniques to bring the consumer in. n fact there are dozens.
This video (6min 59sec) brings you a few - ads using 'weasel words', ads which are different and unique, endorsement ads, and scientific or statistical ads.
Different and unique ads are those that grab the consumers attention by being, well, unique. These ads can contain flashy pictures, bold texts, and costume characters, plus so much more.
Weasel word is a term used a modifier that make advertisements nearly meaningless. Weasel words seem convincing at first, but upon closer examination turn out to be empty.