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Advertising Morality

Persuasion or Manipulation: Thinking About Advertising

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Kinky Chase & Sanborn AdvertisementVideo (3min 30sec): Advertising is a $200 billion a year industry and affects all of us throughout our lives. Here is an advertisement for a big Mac from McDonald's. This is an actual picture of a Big Mac. Quite a bit different, huh?

But is so a great deal more than products. They sell values, images, concepts of success and worth, love and sexuality, popularity and normalcy.

Teens are exposed to over 3000 ads a day. The average adult will spend 1 1/2 years of his or her life watching television commercials.

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Advertising & the End of the World Video

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Advertising and the End of the World

“I think if anyone wants to understand our culture and our society, they’d better come to terms with the role and power of commercial Images.” Advertising & the End of the World video (5min 35sec) features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II. Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim-- happiness and satisfaction? Can we think about our collective as well as our private interests?

 

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Deadly Persuasion: Advertising Alcohol & Tobacco

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Deadly Persuasion - Advertising Alcohol & Tobacco

In this video (7min 18sec) Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products.

 

This illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction, an understanding they exploit to create and feed a life-threatening dependency on their products.

 

Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year.

 

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Advertising's Image of Women

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Advertising's Image of Women - Breasts!This video (6min 36sec) Advertising's Image of Women, shows Jean Kilbourne's pioneering work which helped develop and popularize the study of gender representation in advertising.

 

Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

 

With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women.

 

By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

 

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