You must have a look at this funny video (5min 40sec) if you are in the advertising or marketing industry.

In this case 'truth' means 'lies'.  It's all over the internet now and it's really hilarious.

"So, I'm gonna tell you, I 'DJ' on the weekends, when really I que up outside China White's begging to get let in before I get a night bus home to my Mum's for a quick wank and a Horlick's...."

"Ah Katie, how's things at the Really Really Extreme Adventure Channel? Great!

So, I've got a massive client and since I'm too lazy to write my own brief, I'm gonna throw in all the usual phrases that everyone pretends to understand.

I need a three-sixty with some serious c-sweet ROI..."