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SEO and Marketing Basics Are Top of Mind for 2008 |
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Two thirds focus on basics and almost half plan to do SEO A survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows key areas for 2008 are: - Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest interest.
- Search Engine Optimization (42%) had relatively wide appeal, and cut across marketers in all fields.
- "Green Marketing" (32%) was another important emerging concept and it was identified as the trendiest marketing buzzword.
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