A survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows  key areas for 2008 are:

• Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest interest.
• Search Engine Optimization (42%) had relatively wide appeal, and cut across marketers in all fields.
• "Green Marketing" (32%) was another important emerging concept and it was identified as the trendiest marketing buzzword.

See Also

• Marketing Execs Say Basics Are Most Important in 2008
  This is the first of a series of studies by MENG which will make a major contribution to the growing effectiveness of marketing.