Fast Forward Blog reports today about NPR's foray into social media.  Read and learn - it's a great case study to follow.

Rob Patterson is inviting you to walk this road of discovery with them as they figure out how to make the conversations work and build community.

The challenge is - How do you do this when you never have done this before? For it’s not just about will - it’s about habit. It’s about learning a whole new way of being. This post is an introduction to how hard this is to do. How hard it is when you want to do this but don’t know how.

They have chosen to start with a new series The War and Patterson explains the steps they have already taken and where they see it going.

A great post.