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HomeVideos Video: Making Of Apple's Think Different
Video: Making Of Apple's Think Different
Maria Callas
Video (3min 49sec): Making Of Apple's Think Different was an advertising slogan created by the New York branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s. It was used in a famous television commercial and several print advertisements. The slogan was used at the end of several product commercials, until the advent of Apple's Switch ad campaign. Apple currently does not use the slogan, and their commercials usually end with a silhouetted Apple logo and sometimes a pertinent website address.
Also, video (59sec) of Think Different TV Commercial: "Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They're not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can do is ignore them..."
