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Broadband is Holding Back Web 2.0 Use in Southern Africa |
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Forward thinking agencies and corporates attend Web PR + We had 70 attendees in Cape Town and 60 in Johannesburg at the Web PR + conference. The Cape Town audience was more independents and bloggers and techie types, while the Joburg crowd was more agency and PR related. As one blogger who attended both sessions remarked the difference in the audience led to a very different conference - as it was a very interactive event. Louise Marsland, editor of Biz Community, told me that it was one of the most emjoyable conferences she had attended -not just a platform to push services or products, but a genuine sharing of information and ideas. The biggest drawback to adoption of Web 2.0 and Web PR in South Africa is the lack of connectivity and the cost of broadband. But when they finally get the second network operator and broadband becomes affordable, it will arrive in a rush. Good to see both innovators like BMW and the staid old financial institutions attending.
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