 My company recently tried out Google's new Click-to-Call advertising program and it turned out both a comedy and a disappointment.
3 phone calls were made at a cost of $81.46. This is almost $27 per phone call, bloody expensive! Well, hmm not really if the calls were actually sales leads. Now comes the funny part.
One of the calls was made by a guy who called just for fun. It's the first time he saw a click-to-call ad and keyed his number on our ad just to see how it works.
The second was made from Pizza Hut asking if we want to order a pizza!
Finally, the third call went missing in action. God knows, where the call went.
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