How Crappy Ads Kill Your Business
By Lance Winslow

Some folks say that all news is good news and therefore you would assume that these same folks think that all advertising even crappy advertising is better than no advertising. Well those are both mistakes when it comes to building brands, communicating with customers or driving targeted sales to your company. Crappy advertising hurts your business and it can even kill many years of hard fought brand name.

So how can crappy advertising kill your business? Well, it can confuse your customer and therefore hurt future sales that would have eventually come your way. Crappy advertising that is cluttered is also confusing and complicates the choices of consumers. It is much better to have a simple advertisement with a simple message to the customer, than to confuse the customer with complicated choices and irrelevant information.

If more small businesses spent more time designing their advertising appropriately they would get much more bang for their buck and perhaps in the United States we would not have so many small business failures. The fact is that some people just don't realize that crappy advertisements can actually hurt their businesses rather than help it. I hope you will please consider all this in 2006 and spend a little more time thinking through what you are trying to accomplish with your advertising.

Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.

Article Source: EzineArticles.com