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A survey done late last year reveals PR pereceptions about blogging PR's as a general rule 'get' blogging, but a new survey shows some big gaps in knowledge of how to implement a blog successfully. PR's do understand the benefits of blogging and are very aware that as a form of communication to stakeholders it can be very valuable: - 94.4% agreed or strongly agreed that blogging can humanise a company.
- 93.8% disagreed or strongly disagreed with the statement ‘corporate blogging is a failure if it does not improve sales or increase a company’s share price’
And they do get that there are 'rules of engagement' when blogging: - 96.9% said that being open and honest about your...
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 You gotta have a look at this Holland departmental store's website. Interesting and innovative web marketing. Take a look at HEMA's product page. wait a couple of seconds and watch what happens. Don't scroll... the page moves itself...
HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all... |
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Video sharing sites for example YouTube and Metacafe seems to be the biggest hits in town especially with the younger and modern generations. These video sharing sites have also become the next advertising medium for many marketers. Marketers have been producing commercial videos for the purpose of marketing and promoting their companies' brands and products/services. Google, Apple and many other small to large companies... |
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Only 10 percent are influencers or opinion leaders. It takes time, committment and an ability to communicate to be an influencer The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing. In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn't that interesting - within their social networks. The more things change the more they stay the same. They consider themselves experts in a specific area of... |
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For us marketers, we all do know or speak about as to how search marketing helps in increasing brand awareness or ?lifting? your brand. For the sales guys, this has been used constantly to get prospects to advertise in the search engines. However, there has never been any research to prove that ?Yes, search marketing does lift your brand?. Finally, Enquiro has proven this last year. The research company ran an online survey and interact with a mocked up Google Search Engine Results Page (SERP) in order to test the effects of branding through Search.
The results were staggering:
? A 16% increase in Unaided Brand Recall by having a brand presence in both the top sponsored and top organic listings of... |
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