 My company recently tried out Google's new Click-to-Call advertising program and it turned out both a comedy and a disappointment.
3 phone calls were made at a cost of $81.46. This is almost $27 per phone call, bloody expensive! Well, hmm not really if the calls were actually sales leads. Now comes the funny part.
One of the calls was made by a guy who called just for fun. It's the first time he saw a click-to-call ad and keyed his number on our ad just to see how it works.
The second was made from Pizza Hut asking if we... |
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PR left holding the baby when things go wrong. The Peppercom and Bulldog Reporter Business Blogging Survey conducted on 1,200 marketing industry executives from the United States and United Kingdom, revealed some startling disconnects in corporate communication policy on... |
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So how many times does a consumer need to see your advertisements before he/she will remember, respond and then buy from you? Marketers call this effective advertising frequency.
Well, it really varies depending on whether it is push or pull advertising.
Push advertising - most traditional offline advertising such as magazine, newspaper, TV as well as online banner ads and emails... |
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 'Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat'. In other words, planning without action is futile, action without planning is fatal.
Many people in the west believe that this quote is made famous by the great Chinese general Sun Tzu å«å. However, when I did a search on the web, there were a number of discussions that this quote is not by Sun Tzu. Neither could I find this quote on the Chinese version of the Art of War å«å兵法.
Now, this... |
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'Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat'. In other words, planning without action is futile, action without planning is fatal.
Many people in the west believe that this quote is made famous by the great Chinese general Sun Tzu ??. However, when I did a search on the web, there were a number of discussions that this quote is not by Sun Tzu. Neither could I find this quote on the Chinese version of the Art of War ????.
Now, this really... |
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