Buenavisión, a new Hispanic network, is set to launch in South Florida this spring, bringing the region's total to seven Spanish-language TV stations.

January 10, 2007
BY CHRISTINA HOAG

South Florida is set to get its seventh Spanish-language TV station -- WFUN-TV 48, which will launch a Caribbean-oriented network called Buenavisión about April 1.

''We're going to show the television people want to see,'' said Carlos Barba, the former Univisión and Telemundo executive who is chief executive of Buenavisión. ``We're going to have local flavor with network efficiency.''

The venture's corporate parent is Caribevisión Holdings, a partnership between Barba and Mexico's Grupo Pegaso, whose principal is Alejandro Burillo...

January 11, 2007
By P.J. Tobia

For Spanish speakers in Nashville, the basic cable television programming choices are decidedly limited. Comcast?s basic package provides exactly one Spanish-language channel, the globally famous Univision. While those watching Univision can enjoy Cristina?an Oprah-inspired talk show?or the gauzily shot telenovela Mundo de Fieres (translation: World of Fire), what they can?t see is locally generated programming. No local news broadcasts, no local talk shows and no local deportes. Even the commercials on the Spanish-language station come directly from Univision headquarters. With few exceptions, you could watch Univision on a television in Nashville and never know where you were.

That?s about to change. Last June, Equity Broadcasting,...

January 10, 2007
By CHRIS ECHEGARAY

DJs Everardo "El Tigere" Lopez and Victor "El Peligroso" Ramirez - Tiger and Dangerous - start out running a typical zany morning show. They tease a caller about having smelly feet and athlete's foot, and Ramirez throws on laugh tracks.

In an instant, the mood turns stern.

"Don't drive without licenses," Lopez tells his listeners. "Take public transportation. You can even ride your bicycle to the bus stop and place it at the front of the bus."

It's early Monday morning at La Ley 760 AM, a Tampa Spanish-language radio station whose name means "the law." The disc jockeys know who's tuning in - some of them illegal immigrants who aren't allowed driver's licenses but...

January 10, 2007
By Julie Dunn

Looking to up its credibility with Latino football fans, Golden-based Coors Brewing Co. has introduced a new bilingual Super Bowl promotion.

The commemorative Coors Light packaging features the Super Bowl XLI tagline "One Game. One Dream" in both English and Spanish.

According to the National Football League, 77 percent of bilingual Hispanic men ages 21 to 34 are football fans.

"Bilingual packaging ... adds Spanish to what had been English-only packages, so it makes (them) more relevant to Hispanic consumers," said Coors spokeswoman Kabira Hatland.

While Coors Light is the NFL's official beer sponsor, the brewer is barred from advertising during the Feb. 4 game by a "category...