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Ball team's plans include Spanish-language TV broadcasts, bilingual stadium workers
April 1, 2007
Source: The Arizona Republic
If there ever was an "aha" moment for the Arizona Diamondbacks' brass, it came one year ago at the World Baseball Classic in Phoenix.
The tournament was meant as a global showcase for the sport, exposing America's pastime to international fans from South Africa to China. Yet the throngs of fans waving Mexico's flag and buying the team's hats and jerseys prompted Diamondbacks President Derrick Hall to ask one question:
Was there a reservoir of untapped money and fan passion right in the shadows of Chase Field?
"I think it kind of woke everybody up around here and got people to ask, 'Are... |
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Collaborative Experiment Based on Wiki Method Aims to Enable Consumers to Contribute Directly to News Stories  A new experiment in citizen journalism plans to some crowdsourcing and include readers and their sources in the network that journalists can tap into for stories.
Assignment Zero, a collaboration between Wired magazine and NewAssignment.Net, the experimental journalism site established by Jay Rosen, a professor of journalism at New York University, intends to use not only the wisdom of the crowd, but their combined reporting efforts—an approach that has come to be called... |
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You gotta have a look at this funny ad if you are in the advertising or marketing industry. It's all over the internet now and it's really hilarious.
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Desperate days for traditional media are dangerous days for corporate and organizational reputations. Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's Daily Dog. What's wrong with this trend? - Too little money is available for good reporting....
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Entertainment Behemoth takes the needs of their online audience to heart.  Moms are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. Based on research into their online audience Disney is launching a new website aimed at providing these answers the AP reports.
Web-savvy and 32-million strong, U.S. mothers spend almost as much time online as women as a group, according to eMarketer's new report, "Moms Online:... |
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