 The primary goal of any business is to make money and in today's world, it is not just about making money and profits. More and more large organisations are beginning to understand that there needs to be a good balance of both evil and good. Evil in the sense of making money and good where the organisation consider the interests of both environment and humanity.
Why CSR? Here are some... |
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Hispanic Trending quoted in Stagnito Communications Publication
March, 2007 edition of Food and Drug Packaging
by Megan Waitkoff, Associate Editor 
If you're not targeting the Hispanic...
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APRIL 2, 2007
Source: eMarketer.com
If you like using multiple channels in a campaign, here's your target market.
Hispanic American Internet users consume more media and spend more time with technology than the general US population, according to a new study by Yahoo! Telemundo and Experian Simmons.
Online Hispanics spend more than half of each day watching TV, listening to the radio and taking in various types of media. Mobile phone penetration among online Hispanic Americans is 90%, compared with 79% for the general US population.
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Immigrants' kids often retain fluency
April 1, 2007
By Jane Meredith Adams
Verb by verb, 26 immigrants from Mexico, El Salvador, Argentina and elsewhere are hacking their way through the rules, and the exceptions to the rules, of the English language on the third floor of a converted warehouse in the Mission District. In spelling past tense verbs, "stop" becomes "stopped," explained City College of San Francisco professor Barbara Shaw, but "fix" never becomes "fixxed."
"The verbs," said a sighing Gertrudis Gonzalez, 58, who is struggling to learn English 36 years after arriving from her native El Salvador.
"They understand what I am saying," said Argentine immigrant Cintia... |
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Hispanic Network's 'Apprentice'-as-Beauty-Contest Showcases Ford, JC Penney, L'Oreal and Cingular
April 02, 2007
By Laurel Wentz
It's Miss Universe meets "The Apprentice." Marketers are stampeding into Spanish-language network Univision's reality show "Nuestra Belleza Latina" ("Our Latin Beauty").
A dozen finalists will be announced April 3 for the weekly show that will combine Latinos' love of beauty pageants with "Apprentice"-like branded challenges for Ford Motor Co., JC Penney, and L'Oreal's Maybelline New York and Garnier.
Contestants turned creatives
In mid-April, for example, contestants will go to Ford's Hispanic ad agency, Zubi Advertising, to pitch ideas for a spot for the Ford... |
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