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Keynote at SES Chicago is food for thought. If you thought you had Marketing 101 down pat, it's time to think again.
Seth Godin's keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing - the story of Josiah Wedgewood, a potter in England in the 1800's at the start of the Industrial Revolution.
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How social media is changing our lives Social Media is indeed making changes in our lives. Even Time Magazine, a bastion of old media, hailed user generated content as the single most influential change in 2006. I caught Katie Paine's session at Executing Social Media in Atlanta yesterday - here are some indicators that your world is changing forever:. - You spend more time on Facebook than on email
- Deadlines don't exist anymore - it's a 24 hour news cycle
- You don't need the...
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What Journalists Want Online If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008. Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day. - Nearly half of all journalists report visiting a corporate website or online newsroom at...
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CPG retailers need search marketing in their mix 44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study. Who knew? Even those looking for CPG go online first..Nearly 163 million unique consumers visited baby, food, personal care and household product sites during the three-month span of the study--with 71 million of those visits originating via search. Baby and food products drew the most search traffic, with 60% and 47% of the visitors arriving via search... |
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In my previous post, advertising frequency: how many times is it effective? I've discussed the number of times a user needs to see an ad before he/she will take action. In this case, the best action would be a purchase. 3 times, 7, 10 or 20 times? you debate. At marketing studies, they would argue/prove that consumers were, on the average, exposed to the ad creative 16.9 times... |
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