 Here's a tool that all marketers and more importantly search engine marketers like myself should definitely have a look - Google Trends, a new analysis tool recently released by Google. (Don't get too obsess with it!)
So what is this new baby by Google? Here is Google's explanation:
With Google Trends, you can compare the world's interest in your favorite topics. Enter up to five topics and see how often they've been searched for on Google over time. Google Trends also displays how frequently your... |
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 'Trust' is a big word in both marketing and selling especially if you are a services business. Without trust, they would not buy from you. Not even possibly referring or recommending you. The term I want to use here is the trust bubble. You need to burst this layer of bubble so that your potential customers will have the trust and confidence to buy from you. So what can you do/have to burst this trust bubble and allow them to take this leap of faith? Here are 10 ways to achieve it:
1. Personalise marketing
People do business with people so it is important that your personality and... |
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Here's an online advertising archive that you should definitely have a look - adverlicious . This hobby site was started by James Gardner where he collects, archive, categorise, and tag good, bad, and ugly online advertising. The site has got almost a thousand ads so far... plenty of inspiration for marketers and advertising people. |
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How do you implement a more effective website or marketing material? Or where should you be placing your advertisement on a page? The answers are here at a research done by Eyetrack III on how our eyes move/see when looking at a page.
Here are some important findings:
- The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore...
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 Wednesday 26th April 2006 is World Intellectual Property Day - an occasion to reflect on the role played by intellectual property in stimulating & safeguarding the forces of innovation and creativity. Research & Development (R&D) is the activity of both innovation and creativity. R & D is an extremely important activity as this is where you gain the edge and differentiate against... |
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