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Study shows almost 80 % have no social media services It would seem that most UK PR agencies missed the Cluetrain. According to a study of 100 major PR firms 79% have not yet developed online PR and social media services. And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog. "If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services... |
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7 proven ways to get organic search visibility - and one that was overlooked 
Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn spoke about: 1. ... |
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Google Universal offer opportunities for news and PR content to be found in search At the session on Universal and blended search at SES San Jose we heard from all the search engines. Johanna Wright of Google, Cris Pierry of Yahoo! Erik collier of Ask and Todd Schwartz of LIve search all gave their insights and predictions about how search is displayed and how searchers view a results page. Until 15 months ago a search results page was just 10 blue liks to what that search engine considered the top ten most relevant websites for your query. If you wanted to see images, videos, news, products or blog posts you had to click into the vertical buckets for those categories. In May 2007 Google decided that they should offer you the top results from ALL content... |
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Users see the Net as a more important info source than traditional media 80- percent of users 17 and older consider the Internet to be an important source of information, says USC's 2008 Digital Future Report .. 68 percent rated it higher than TV, 63 percent preferred the Net to radio and 63 percent rated it better than newspapers as an info source. The Digital Future Project also found that the social aspects on online communities is growing at a rapid rate Membership in online communities has more than doubled in only three years. More than half of online community members (54 percent) log into their community at least once a day, and 71 percent of members said their community is very important or extremely important to... |
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What is sauce for the goose... the advice to CIOs should be taken to heart by PR Managers Dr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years. - Multicore and hybrid processors
- Virtualization and fabric computing
- Social networks and social software
- Cloud computing and cloud/Web platforms
- Web mashups
- User Interface
- Ubiquitous computing
- Contextual computing
- Augmented reality
- Semantics
Dr. Anderson says that 1 - 4 spell a sea change in IT departments. ... |
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