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Users see the Net as a more important info source than traditional media 80- percent of users 17 and older consider the Internet to be an important source of information, says USC's 2008 Digital Future Report .. 68 percent rated it higher than TV, 63 percent preferred the Net to radio and 63 percent rated it better than newspapers as an info source. The Digital Future Project also found that the social aspects on online communities is growing at a rapid rate Membership in online communities has more than doubled in only three years. More than half of online community members (54 percent) log into their community at least once a day, and 71 percent of members said their community is very important or extremely important to... |
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What is sauce for the goose... the advice to CIOs should be taken to heart by PR Managers Dr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years. - Multicore and hybrid processors
- Virtualization and fabric computing
- Social networks and social software
- Cloud computing and cloud/Web platforms
- Web mashups
- User Interface
- Ubiquitous computing
- Contextual computing
- Augmented reality
- Semantics
Dr. Anderson says that 1 - 4 spell a sea change in IT departments. ... |
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Last year 10% of audiences caught their favorite shows online. Brands are catching on to the idea that they can create custom content and attract the right audience. Where is this custom content being viewed? Online. By the end of the year, an estimated 40% of programming will be viewed through the Web, says James McQuivey, an analyst at Forrester Research. Internet advertising in the United States will grow eight times faster than the overall market, surpassing newspapers, cable TV, and broadcast TV by 2012, IDC predicted today. The
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Social media does have new rules, but some of the old rules apply too Executing Social Media was a good conference. Everyone participated in the sessions, so we got the benefit of some very smart people sharing ideas about what works and what doesn't. There were two excellent keynotes: George Wright from Blendtech spoke about how the Will It Blend campaign came about and why it has been so successful. The videos have had over 40 million views and sales are up 5X. Peter Shankman woke everyone on day two with his energetic keynote about where all this social media sruff might be... |
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 While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparison table below during my lunch break today on the similarities of SEO and PPC using Google as an example. It is interesting to see the relevance and the linkage Google is bringing to its natural search results and its adwords advertising program. If we look at the comparison table below and think about it. This will allow us to be better search engine marketers... |
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