Why Print Advertising Gives Dismal Results in Newspapers
By Lance Winslow

Have you ever wondered as a business-person why print advertising in the local newspaper key of such dismal results? Have you ever wondered why the advertising sales representatives and account executives as they are called continually tell you that it is about exposures and repetition? They tell you this as you give them a check each month for the advertising that never really pulls for you.

How Crappy Ads Kill Your Business
By Lance Winslow

Some folks say that all news is good news and therefore you would assume that these same folks think that all advertising even crappy advertising is better than no advertising. Well those are both mistakes when it comes to building brands, communicating with customers or driving targeted sales to your company. Crappy advertising hurts your business and it can even kill many years of hard fought brand name.

Five Words to Never Use in an Ad
By Steve McKee

Google the term "magic advertising words" and you'll instantly get over 8 million results. But caveat emptor -- don't buy into everything you read, because your prospective buyer certainly won't.

From the time marketing began, there has never been a shortage of self-appointed experts who claim to have identified the words that will unlock your customers' wallets. In the Internet age their advice is even easier to come by. They promise that words such as "you," "guarantee," "easy," "limited-time," and the old standby, "free," will generate surefire results. If only it were that simple.

Advertisement Outsourcing - Ad Break for India
By Siva Rajendran

Imagine this, you are in Europe watching TV and this ad pops up. A pug is following a little boy, in a musical backdrop (You and I in this beautiful world ...) for the theme "Wherever you go our network follows". If suppose the Ad ends with a Dutch company logo instead of Hutch, will the impact be any less significant than it created in India? The concept of the ad is so powerful and hence it can be used anywhere in the world to create a strong brand impression.