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Advertising's Image of WomenAdvertising's Image of Women

Advertising's Women

Killing Us Softly 3: Advertising's Image of Women Video (6min 36sec). Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising.

Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale.

In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

$Think Different was an advertising slogan created by the New york branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s.$

Maria Callas

Video (3min 49sec): Making Of Apple's Think Different was an advertising slogan created by the New York branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s. It was used in a famous television commercial and several print advertisements. The slogan was used at the end of several product commercials, until the advent of Apple's Switch ad campaign. Apple currently does not use the slogan, and their commercials usually end with a silhouetted Apple logo and sometimes a pertinent website address.

Also, video (59sec) of Think Different TV Commercial: "Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They're not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can do is ignore them..."

Advertising's Image of Women

Gender Rep

This video (6min 36sec) Advertising's Image of Women, shows Jean Kilbourne's pioneering work which helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products.

Movie Placement

In this video (7min 18sec) Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction, an understanding they exploit to create and feed a life-threatening dependency on their products.

Truth in Ad Sales Video

Little Dick

You gotta have a look at this funny video (5min 40sec) if you are in the advertising or marketing industry. In this case 'truth' means 'lies'. It's all over the internet now and it's really hilarious. "So, I'm gonna tell you I DJ on the weekends, when really I que up outside China White's begging to get let in before I get a night bus home to my Mum's for a quick wank and a Horlick's...." "Ah Katie, how's things at the Really Really Extreme Adventure Channel? Great! So, I've got a massive client and since I'm too lazy to write my own brief, I'm gonna throw in all the usual phrases that everyone pretends to understand. I need a three-sixty with some serious c-sweet ROI..."

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