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Advertising's Image of WomenAdvertising's Image of Women

Advertising's Women

Killing Us Softly 3: Advertising's Image of Women Video (6min 36sec). Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising.

Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale.

In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

World Ending

Advertising & the End of the World video (5min 35sec) features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.

Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim-- happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?

Truth in Ad Sales Video

Little Dick

You gotta have a look at this funny video (5min 40sec) if you are in the advertising or marketing industry. In this case 'truth' means 'lies'. It's all over the internet now and it's really hilarious. "So, I'm gonna tell you I DJ on the weekends, when really I que up outside China White's begging to get let in before I get a night bus home to my Mum's for a quick wank and a Horlick's...." "Ah Katie, how's things at the Really Really Extreme Adventure Channel? Great! So, I've got a massive client and since I'm too lazy to write my own brief, I'm gonna throw in all the usual phrases that everyone pretends to understand. I need a three-sixty with some serious c-sweet ROI..."