Everyday, it seems, I get asked about ways to save money on advertising. I've been asked if cutting the size of the newspaper ad, or the frequency will still get the same results. One question was a scheme to use newspaper one month, take a month off and use radio the next month, take another month off and use then use the shoppers and stingy pennys.

If you run a brick and mortar business, you know how confusing it can be, deciding which advertising is right. Especially troublesome since every media salesperson has a different take on how to mix it.

So many questions, so little time. So I have created a list of 10 ways to save money on your advertising.

1 Pretend everybody knows what you do. If you have been in business more than a month, everyone in town just has to know what you do and how you do it, so throw those ad salespeople out the door.