Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. The Google Network reaches more than 80% of Internet users.*
With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.
Expand your reach through the content network
With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.
Target the right user in the right context
Using your keywords, Google's contextual targeting technology can automatically match your ads to webpages in our content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
Measure and optimize your results
With the Placement Performance Report, you have visibility into where all your ads appear. Review your ad's performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion.
You create your ads
You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started – Google will help you create one for free. It's that easy!
Concerned about costs? Don't worry – AdWords puts you in complete control of your spending.
Set your budget
There's no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork
Google provides keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. You can easily get estimates of keyword costs.
Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed.
Payment options vary by country and currency.
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