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Tuesday, Feb 07th

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FTC Launches Site To Teach Kids About Advertising

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The Federal Trade Commission has launched a new advertising literacy campaign aimed at helping older children understand the ads they say and become smarter consumers.

"Today's kids see advertising everywhere - in movies and TV shows, outdoors, on phones, in games," said David C. Vladeck, Director of the FTC's Bureau of Consumer Protection. 

"That's why it's important to teach them how to apply critical thinking skills to the ads they see.  The resources at Admongo.gov help kids figure...

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Google Expands Tag Advertising for Local Businesses

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Last week Google changed the Local Business Center to Google Places, and along with that change came some new features for local businesses. We looked at those here.

Among those changes was the addition of Google's tag advertising. For $25 a month, businesses (in certain cities) can use Tags to highlight their listings on Google.com and Google Maps. These are yellow markers that let you promote important aspects of your business. They can be used for things like coupons, photos, and other...

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Google Completely Launches AdWords for Mobile

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Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.

"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google's Inside AdWords crew.

The following video shows how it works:

It also lets you keep track of key account...

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Privacy Issues Holding Back Online Behavioral Advertising

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More and more marketers are shying away from online behavioral advertising (OBA) over concerns about consumers' privacy, according to new report by the Ponemon Institute.

The report, "Economic Impact of Privacy on Online Behavioral Advertising," found 70 percent of companies agreed behaviorally targeted advertising significantly increased marketing and sales performance, but most have limited their online ad budgets over privacy concerns.

The majority (98%) of companies said they have...

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YouTube Sees Surge In Display Advertisers

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Although Google still hasn't shared many details concerning how much money YouTube is or isn't raking in, there's good reason to believe the site's doing just fine.  A relatively high-ranking Googler indicated in an interview that the number of entities using display ads is up by about 1,000 percent on a year-over-year basis.

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This notion comes from Barry Salzman, Head of Media and Platforms, Americas at Google, and there's not much room for misinterpretation.  Salzman spoke to Brian Womack,...

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