Today marks a significant win for the Yahoo in terms of advertising deals and traditional media.  Media General, a communications company with a market cap of around $250 million, announced that it will become the first member of the Yahoo Newspaper Consortium to sell Yahoo display ads at TV stations.

This move didn't come out of the blue; it actually follows the completion of a pilot program in four markets.  That makes it all the more important since success has been proven possible,...

Twitter's preparing to take another step away from its revenue-less past, according to a new report.  Rumor has it that a fresh "Promoted Trends" feature will complement the system of Promoted Tweets the company's already devised.

Peter Kafka wrote this afternoon, "Advertisers will be able to insert their own term into the list of trends that Twitter displays on users' home pages and on its login page.  Clicking on that term would call up a Twitter search results page, which would feature...

Yahoo has unveiled a new display ad unit for the Yahoo log-in page. "The new ad unit enables marketers to creatively spotlight their brands on one of the most-trafficked destinations on the Internet for the first time," a representative for Yahoo tells WebProNews.

The log-in page is visited by about one in ten Americans every day, according to Yahoo. The rep says, "The Yahoo! login page will now provide marketers with a new premium advertising solution to reach online audiences at mass...

Online ad firm Unicast reached out to us to talk about how it is helping the makers of The Twilight Saga engage the series’ fanbase online "where others have failed", and how the film industry is increasingly looking to online ad platforms to drive sales.

"With $710 million box revenue for The Twilight Saga: New Moon, it’s no surprise the film’s distributors are looking to go bigger in its marketing efforts and ensure they promote to its loyal fanbase to score a similar or bigger theatrical...