There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.
"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google's Inside AdWords crew.
To use the feature, simply select "Diagnose keywords" from the "More actions" menu on the Keywords tab:
"After clicking 'Run test,' you'll see the real-time results appear in the...
AdMob released its Mobile Metrics report for May, which focuses on changes in the mobile market over the course of two years. Unsurprisingly, a lot has changed. While AdMob's network traffic itself has grown a lot in that time, the company says there continues to be strong regional differences with devices used to access the mobile web.
"Smartphones have also grown rapidly, in May 2008 they generated 22 percent of ad requests and in May 2010 smartphones accounted for 46 percent of ad...
Local search site Local.com has acquired Octane360, a provider of domain-based local ad solutions for small businesses, domain portfolio owners, agencies and channel partners.
Local.com is paying $5 million in cash and stock, with an earnout of up to $5.9 million if certain performance criteria are met in the two-year period following the closing.
"This transaction represents a significant expansion of Local.com's product suite and technology platform, allowing us to manage the scaled...
Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.
The report also indicates a significant increase in advertisers' spend on rich media, and an increase in campaigns sending consumers to social media sites.
Millennial says its audience reach accounts for 82% of U.S. mobile Internet users. Here's a...
Groupon has signed a national agreement with The McClatchy Company to distribute exclusive content to McClatchy's sites in 28 U.S. markets.
Visitors to McClatchy sites will get deals from Groupon that aren't even available at Groupon.com. These will initially launch in Sacramento and Kansas City, with other regions following over the coming months.
In a joint release, the two companies explain their motivation:
For McClatchy, the agreement provides a key component in a local...
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