MSNBC.com is rolling out a redesign of its site that has raised a few eyebrows. The reason for this is the shift in focus from pageviews to user engagement. The site has moved to a one-page format, and has traded in banner ads for a different approach.

There's no question that user engagement is a good thing and can attract advertisers, but should this be at the expense of pageviews? That's a risk MSNBC is clearly willing to take. The Seattle Times has a couple quotes from the site's VP of...

Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:

1. Maintain or Decrease Cost - Identify ideas that might help you maintain or decrease your current spend.

2. Increase Traffic - Identify ideas that can help you get more traffic at varying cost levels.

3. Balance Cost and Traffic - Review a mix of ideas that are aimed at either increasing traffic or decreasing costs.

It has been a pretty busy month for the AdWords crew, it seems. The...

Ad.ly announced today that it has launched its in-stream monetization platform for apps and websites. This means that apps or sites that publish streams from any source (like Twitter, Facebook, MySpace, LinkedIn, etc.) can use Ad.ly's API to serve contextually and locally targeted ads based on streams they are reading and where they're located. The platform is called Ad.ly for Apps.

"Apps are key constituents in the stream ecosystem, yet they have very limited options for monetizing their...

According to the Wall Street Journal, YouTube is looking to launch skippable ads in YouTube videos later in the year. Google reportedly talked about this in a press conference at its "Real-time Bidding, Banner Ads, Google’s Newest Big Business and Burgers" event.

WSJ quotes senior product manager Baljeet Singh as saying, users would be able to skip pre-roll ads, that advertisers wouldn't be charged for skipped ads, and that Google's "been playing around with it for the last three quarters...