If you're interested in new trends in advertising, you may be interested in the possibility that you will be seeing trucks driving around playing full HD videos. Hopefully you won't be so interested that you stop paying attention to the road.

Flick Studio is making these trucks with the hopes that companies will be interested in purchasing them for their own advertising purposes. The idea comes from trucks that are already out there, which feature rolling ads. This takes the concept to a...

Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed that sometimes the ads don't seem to have anything to do with your conversation whatsoever.

Google has decided that instead of showing completely irrelevant ads in such cases, it will...

For some time now, a sort of "Google vs. Everybody" situation has been developing in Germany.  The bad news for the search giant is that, as four online marketing agencies have prepared to team up, the situation's continuing to take shape, and the European Commission is fine with it.

G + J Electronic Media Service, IP Deutschland, SevenOne Media, and Tomorrow Focus Portal intend to work together in the realm of online display advertising.  A statement issued today explained that they will...

Google has launched a new feature for Google TV Ads, which lets advertisers automatically receive cost-per-call data through the service for TV campaigns that utilize Google supplied toll-free phone numbers. Google says the feature is designed to give TV advertisers access to richer performance data, which allows more effective optimization based on real-time call data.

"The system tracks incoming calls and matches each call down to the network, daypart and even program level," explains...