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Tuesday, Feb 07th

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Google Runs First Super Bowl Commercial

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With millions watching, Google ran their first Super Bowl Commercial entitled "Parisian Love". If it looks familiar, that's because it's one of their "Search Stories" ads which was uploaded to YouTube back in November. You can check it out below...

What did you think of the commercial? Tell us.


Did you think you'd ever see a Google Super Bowl Commercial? Let us know.

Google CEO, Eric Schmidt, tweeted yesterday..."Can't wait to watch the Superbowl tomorrow. Be sure to watch the ads in...

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Vote For Your Favorite Super Bowl Ads Online

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Brand consulting and advertising firm Hanon McKendry is holding it second annual online Super Bowl ad poll.

Viewers of the game will be able to visit superadbowl.com at the end of the first quarter to cast their vote for their favorite commercial. As votes are casts, the results will be compiled immediately and posted so fans will be able to see how their favorites compare to others.

"Super Bowl advertising is big entertainment, and everyone wants to voice their opinion," said Bill...

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Microsoft Yahoo Deal Approval Gets Deadline in Europe

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Remember that proposed Microsoft Yahoo search and advertising deal? It's still awaiting regulatory approval, but it might be a step closer to its destiny soon, no matter which way it goes.

The European Commission has set a deadline for a decision on approval of Microsoft's bid (via Reuters). The date is February 19, or exactly a month from today. The deadline was published yesterday within a list of other deadlines for other deals.

Microsoft/Yahoo Deadline

Also published was the "description of the concentration"...

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Report Suggests More Revenue, but Less Advertisers for Google

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AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains.

"Google experienced a quality purge this quarter and banned what we believe to be more than 30,000 advertisers, accounting for about 5.3 percent of its active advertiser base," said AdGooroo Founder and CEO Rich Stokes. "While this typically signals a negative impact on revenues, AdGooroo also tracked...

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Opera Scoops Up Mobile Advertising Firm AdMarvel

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Opera announced today that it has acquired mobile advertising firm AdMarvel. Opera says the acquisition will enable it to expand its portfolio of products and services to include "highly scalable ad monetization services" for Opera branded mobile products and services.

"In our fast-growing industry, mobile advertising represents an interesting long-term revenue opportunity. Every month, nearly 50 million people access the Web using Opera on their mobile phones and together with AdMarvel,...

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