A Facebook Page can be a great way to build your fan-base, inspire engagement with customers/readers, and generally build upon your brand. However, if you want to do a promo on one, that'll cost you.

Facebook's policy dictates that one must get written approval from a Facebook account representative. In order to get one of those, you have to spend about ten grand advertising with the company, according to Eric Eldon at Inside Facebook.

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comScore said today it has launched comScore Audience Advantage, described as a "digital audience optimization platform" that allows publishers to provide advertisers and media planners with the ability to reach their most valuable audiences.

comScore Audience Advantage uses proprietary audience scoring algorithms to determine optimal audiences for advertisers using predictive variables as inputs. These variables come from a variety of observable behaviors online as measured via comScore's...

Google has announced a new release of DoubleClick for publishers, available in two versions (for large and small publishers). Along with the new release, Google has given the DoubleClick logo a makeover.

"To reflect our continued investment in DoubleClick's products, as well as the central role of DoubleClick's technology products within Google's display advertising business, we're also today unveiling some changes to the DoubleClick logos — including typeset changes, incorporating a new...

Super Bowl 2010 will be forever remembered for a few things: New Orleans winning their first championship, Peyton Manning’s locker room walk-of-shame and Google running their first Super Bowl commercial.

Editors Note: WebProNews interviewed CEA, the first company featured in Google's commercial (there were 15+ featured). Even though they were only seen for a split second, you’ll be shocked by how much their traffic increased and it's impact on their marketing plans.

While doing the...