A little more than a month ago, Google introduced click-to-call phone numbers in local ads on smartphones. Now, the popular program's undergoing an expansion as Google's made it easier for large companies to take advantage of the offering.
A post on the Inside AdWords blog explained today, "[W]e're bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered,...
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Google Improves Click-To-Call Ads With Phone Extensions
FDA Asked To Investigate Online Marketing By Drug Companies
The Center for Digital Democracy (CDD) has asked the Food and Drug Administration (FDA) to investigate the online marketing and behavioral targeting practices of pharmaceutical companies.
The CDD says few U.S. health consumers are aware they are being identified, labeled, profiled, and tracked on the Internet while they search or access information on specific conditions or concerns.
"The health and safety of U.S. consumers must be protected from inappropriate and potentially harmful use...
View Twitter Reaction Of Super Bowl Ads
Mullen and Radian6 have partnered to launch BrandBowl2010, a Twitter/Super Bowl event that combines tweeting, ad reviews and a number of rankings that will allow users to see near real-time ratings of the TV commercials airing during the game.
Users can log on to BrandBowl2010 using their Twitter ID, tweet directly from the page, view tweets using the hashtag #brandbowl and see how other Twitter users are rating Super Bowl commercials.
The site will provide an overall ranking of the...
Newspaper Websites Most Valued Local News Source
Newspaper websites are the most valued sites for people seeking credible and trustworthy local content, according to a new survey conducted by comScore for the Newspaper Association of America (NAA).
More than half (57%) of the 3,050 respondents cited local newspaper websites as the top online source for local information. That percentage increases for upper income households (63%) and for the college educated (60%).
Newspaper sites ranked first as a source for local information (29%),...
How Will Twitter Show Users Ads?
Twitter is testing an ad platform, which is expected to be released next month, possibly at the South By Southwest event in Austin. Though the timing of the release has not been confirmed, Twitter's head of product management and monetization, Anamitra Banerji, told MediaPost that they "are working on an ad platform, but it's only in the test phase."
According to Banerji, when Twitter does launch the product, it will make it clear when sponsors have paid for ads, and the ads themselves...
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