Wednesday, Mar 10th

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View Twitter Reaction Of Super Bowl Ads

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Mullen and Radian6 have partnered to launch BrandBowl2010, a Twitter/Super Bowl event that combines tweeting, ad reviews and a number of rankings that will allow users to see near real-time ratings of the TV commercials airing during the game.

Users can log on to BrandBowl2010 using their Twitter ID, tweet directly from the page, view tweets using the hashtag #brandbowl and see how other Twitter users are rating Super Bowl commercials.

BrandBowl

The site will provide an overall ranking of the...

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FDA Asked To Investigate Online Marketing By Drug Companies

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The Center for Digital Democracy (CDD) has asked the Food and Drug Administration (FDA) to investigate the online marketing and behavioral targeting practices of pharmaceutical companies.

The CDD says few U.S. health consumers are aware they are being identified, labeled, profiled, and tracked on the Internet while they search or access information on specific conditions or concerns.

Jeff-Chester-CDD "The health and safety of U.S. consumers must be protected from inappropriate and potentially harmful use...

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Google Improves Click-To-Call Ads With Phone Extensions

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A little more than a month ago, Google introduced click-to-call phone numbers in local ads on smartphones.  Now, the popular program's undergoing an expansion as Google's made it easier for large companies to take advantage of the offering.

A post on the Inside AdWords blog explained today, "[W]e're bringing the same click-to-call benefits to national advertisers through phone extensions.  Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered,...

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What Happens to Twitter Ad Networks When Twitter Launches Ads?

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Twitter is expected to launch an ad platform this month (some have speculated this will happen at SXSW). While this hasn't been confirmed, the industry has been waiting for quite some time to Twitter to launch such a monetization model.

That's not to say the industry has been sitting on its hands as it's waited. Third-parties have taken it upon themselves to offer services for Twitter, that Twitter itself doesn't offer. That includes apps of course, but it also includes Twitter ads. 140...

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Facebook: "Promote your Post" Just a Test

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Update: I finally got word back from Facebook, who confirmed that the feature is indeed only a test. "The "Promote" feature is just a test and is unrelated to our Promotions Guidelines," the company says. They  did not give any specifics about a possible full launch.

Original Article: 
Facebook appears to either be rolling out or testing a feature that lets Facebook Page owners promote specific posts. When you make an update, a link that says, "Promote" can be found by the links for...

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