"How the Internet is Changing Advertising" video (4min 36sec) is a short history of communication and how the internet is a new medium that has thrown out the old rules of communication.
Why do we keep using outdated tools designed for TV to reach an interactive audience on the Internet?
If history has taught us anything, it's new technology demands a new way to communicate. What could this look like?
A Brief Look at Analyzing Techniques of Advertising. In the world of advertising there are many techniques to bring the consumer in. n fact there are dozens.
This video (6min 59sec) brings you a few - ads using 'weasel words', ads which are different and unique, endorsement ads, and scientific or statistical ads.
Different and unique ads are those that grab the consumers attention by being, well, unique. These ads can contain flashy pictures, bold texts, and costume characters, plus so much more.
Weasel word is a term used a modifier that make advertisements nearly meaningless. Weasel words seem convincing at first, but upon closer examination turn out to be empty.
This video (6min 36sec) Advertising's Image of Women, shows Jean Kilbourne's pioneering work which helped develop and popularize the study of gender representation in advertising.
Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women.
By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
Everyday, it seems, I get asked about ways to save money on advertising. I've been asked if cutting the size of the newspaper ad, or the frequency will still get the same results. One question was a scheme to use newspaper one month, take a month off and use radio the next month, take another month off and use then use the shoppers and stingy pennys.
If you run a brick and mortar business, you know how confusing it can be, deciding which advertising is right. Especially troublesome since every media salesperson has a different take on how to mix it.
So many questions, so little time. So I have created a list of 10 ways to save money on your advertising.
1 Pretend everybody knows what you do. If you have been in business more than a month, everyone in town just has to know what you do and how you do it, so throw those ad salespeople out the door.
Many people cannot believe that I will not endorse yellow page advertising, however over my 27 years in business I have found yellow page advertising to be the most expensive and the least effective. Many small businesses just starting out will advertise in the Yellow Pages because they believe this will help their business and bring in new customers.
Sure, it will bring in some new customers but generally not the kind the customers you are looking for and not the customers, which are in a 10-mile radius of your business.
Those customers within a 10-mile radius will become your regular customers because you are close to their residence.
If you are in a metro area there will be other competition in the area and chances are your customers who call you from the Yellow Pages and stop in and will eventually find them and no longer use your business as it is too far away from them to partake in your products or services.
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