How much amount of time would you spend on doing keyword research and doing all the tests you can to find out the exact keywords which convert visitors to buyers? If your answer ranges from weeks to months, the time has arrived to raise the question "how do I secretly spy on your Internet competition?"

The solution, which is the byproduct of the current Internet marketing habits, will say that now you do not have to burn so many hours sitting and staring at your monitor to figure out the perfect keywords for your online business.

Here comes PPCWebSpy.com which will save the time and money consumed on hunting for the best keywords. PPC Web Spy will help you to secretly spy on your Internet competition, which is not a heavy duty desktop application.

In my last article "Local Advertising - The Biggest Mistakes" we took a look at the major media available for local advertisers to market their products. To follow up, I'd like to discuss the many uses of Radio. Sort of the 10 Commandments Of Radio Advertising. This will take up several pages, for sure, so I'll start by asking the most obvious radio questions.

Q: How do I know if radio will work for me & why should I use radio?

A: I usually have gotten these questions when a client is afraid & can't stomach the idea of paying for an Advertisement that they can't physically hold on to. In other words, they think that if they can't SEE their Ad, then no one else can. They seem to have a hard time believing that a disembodied radio voice can move people to buy their product.

Yes, it's probably true that most advertisers get their feet wet with print advertising. Your typical print advertiser will place an Ad in a local weekly or daily newspaper and bingo, the next day - traffic. The results can be quite immediate.

Have you ever wondered as a business-person why print advertising in the local newspaper key of such dismal results? Have you ever wondered why the advertising sales representatives and account executives as they are called continually tell you that it is about exposures and repetition? They tell you this as you give them a check each month for the advertising that never really pulls for you.

Of course as they say Yellow Page Advertising is not much better and that bill comes every month also and often if it is the phone company, the actual phone book you will find that they may shut off your phone if you don't pay them. Of course they have you committed for the full year and the book is already printed. But as the year goes fewer and fewer people use the phone book, because the dog ate it or it was destroyed or they spilled something on it.

The fact is that most print advertising even with high shelf life as they say in the yellow page advertising salesmanship handbook, simply does not pull. Newspapers are horrible and Yellow Page Advertising is not much better. Inserts in the newspaper often work, direct mail generally works, radio seems to work, heck just about everything seems to work except print advertising. Why is that?

There are a number of techniques for driving traffic to your web site. The best known system for gaining traffic, however, is without a doubt Google AdWords. Google AdWords allows you to bid on keywords and pay when your ad is clicked from a Google search result or one of the many web sites that displays Google AdWords. But are AdWords campaigns really worth the money?

Low Cost. One definite benefit to AdWords campaigns is their relatively low cost. Since you can set and adjust your maximum bid anytime, it makes it easy to control your ad spending through the system. If you have a narrowly focused niche or have really done your keyword research well, it is possible to build a successful campaign with very little investment.

Targeting. Another key benefit of AdWords is its precise targeting. Users are already searching for the keywords you select or visiting web pages that contain those keywords when they see your ad. As a result, you can be relatively certain that they fit your demographic or are at least interested in your product or service.

In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music Bed.

If you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (background music). You can record the announcer first and try to match the music, but it's a lot smoother when you pick the right music from the get-go.

What I typically do is run a few different tracks as I read the spot over in my head. What I'm looking for is a music bed that flows and a matching cadence in the read.

I want to make sure that if I'm pitching a limited time colossal sale that the music is exciting with a strong beat and essential music "posts" (where certain words get pushed by a musical punch or stop).

When I find the sound that I'm looking for, I then begin to re-write the spot making sure that I take advantage of the various musical modulations, punches and "holes" (silence) where each key word is as impactful as possible.

TRUTH IN ADVERTISING.

Below is an excerpt from our Business Kit "Advertising Works" --this is information that anybody who is advertising should know:

Any advertising is serious business. It reflects you, your business, product and/or service.

There are laws governing "truth in advertising" which are designed to prevent people from making false claims in advertising.

If you have specific questions about these laws requiring answers you are advised to consult an attorney.

If you can not afford to retain the services of an attorney then follow these simple rules of thumb:

AdWords taxing Google advertisers for irrelevant content may not be known to many people just starting out online but to the seasoned Internet Marketers it is known as the stupid tax. Well technically it isn't a tax even if it works like one. Google likes relevant information online so it will reward marketers with relevant Advertisements keywords and campaigns by charging you less per click. And up to ten times more if you do not know what you are doing. Or in fact not display your advertisement at all. Which is even worse news for you as an advertiser.

The good news is that all these skills can be learned how to optimise your landing page how to separate campaigns. Which keywords to target and which keywords not to target I had a friend who targeted the keyword eBay Ireland all the people typing in this name where looking to go to eBay not buy a product about selling on eBay. This cost him £400 in two hours with no sales imagine if he had run that campaign for a week. It could have given him some very serious losses.