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Tuesday, Feb 07th

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Persuasion or Manipulation: Thinking About Advertising

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Kinky Chase & Sanborn AdvertisementVideo (3min 30sec): Advertising is a $200 billion a year industry and affects all of us throughout our lives. Here is an advertisement for a big Mac from McDonald's. This is an actual picture of a Big Mac. Quite a bit different, huh?

But is so a great deal more than products. They sell values, images, concepts of success and worth, love and sexuality, popularity and normalcy.

Teens are exposed to over 3000 ads a day. The average adult will spend 1 1/2 years of his or her life watching television commercials. Think about these ads. What story are they telling? Look beneath the surface to understand the deeper meanings. Is this ethical?

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